SHARKS IN THE MEDIA

If we want to save sharks, we must change the way people think of sharks. The media and film industry has and will continue to shape the public’s perception of sharks. They have the power to cast a different light on sharks, one that shows the beauty and grace of these iconic animals. But we also need to be realistic. Monster shark movies are here to stay. They are massively popular and, in many cases, fun to watch. Sharks have been fueling a whole sector of the film industry for years. With a new approach, we can turn this bankability into a benefit, rather than a detriment of sharks.